The posts about the arrogant, narcissistic, plastic, CEO and his clothing company need to end.
I agree, the brand is crap and he appears to be an amoral person. However, in the last week he has gained more media exposure than anyone could buy. I can’t imagine the number of mentions that company has had on social media – priceless. (And I have to wonder if this whole thing isn’t the brainchild of a media firm.) Yes, most of us consider the press to be negative, but buzz is buzz. And there are people who aren’t turned off by an elitist brand. You remember them from high school. Those who lived to be seen with the right people in the right clothes. They don’t change when they grow up. And often they raise their kids to be just like them. Not judging or knocking them, just telling it like it is. This media storm has just solidified the brand.
I know there is a movement to “change the brand.” But, stop for a minute and think about the message behind that approach. So to change the image from the “beautiful people” lets find the opposite to wear his clothing. Yeah, lets find some really unattractive people! I know, let’s go to Skid Row and give them the clothes! That’ll show ‘em!
Really? So just because someone is down on their luck, desperate, we can use them to make our point? Like our dog we put a costume on at Halloween; despite the humiliation? Are we really OK with that? Do we want to say to an entire group of people, “Hey you’re the opposite of beautiful. Here’s a free shirt, wear it so we can make a point.”?
I’m not OK with that.
How about, we just stop talking about him?
Stop mentioning this company?